Privacy Notice for
End Customers & Website Users
Contents
1. Who we are and what we do
2. Who this privacy notice applies to
3. What Personal Data is
4. Personal Data we collect
5. How we collect your Personal Data
6. Purposes for which we use personal data and the legal bases
7. Sharing your Personal Data
8. International transfers
9. How long we keep your data
10. How we protect your data
11. Your data protection rights
12. Children’s Privacy
13. How to contact us
14. How To Complain
15. Changes to this privacy notice
1. Who we are and what we do
We are The Arterial Group Limited (“TAG”, “us”, “we”, “our”). We are a limited company registered in
England and Wales under registration number 12514352 and we have our registered office at 25
Eccleston Place, London, England, SW1W 9NF.
We are registered with the UK supervisory authority, Information Commissioner’s Office (“ICO”) in
relation to our processing of Personal Data under registration number ZA786561.
Unless we notify you otherwise, we are the controller of the Personal Data we process about you. This
means that we decide what Personal Data to collect and how to process it.
The purpose of this privacy notice is to explain what Personal Data we collect about you and how we
process it. This privacy notice also explains your rights, so please read it carefully.
If you have any questions, you can contact us using the information provided below under the ‘How
to contact us’ section.
2. Who this privacy notice applies to
This privacy notice applies to you if:
1. You visit or log in to our website
2. You enquire about our products and/or services
3. You purchase goods or services from us
4. You are an existing client
5. You contact us by email, telephone or by using our online contact form
6. You sign up to receive newsletters and/or other promotional communications from us.
3. What Personal Data is
Personal Data’ means any information from which someone can be identified either directly or
indirectly. For example, you can be identified by your name or an online identifier.
‘Special Category Personal Data’ is more sensitive Personal Data and includes information revealing
racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership,
genetic data, biometric data for the purposes of uniquely identifying someone, data concerning
physical or mental health or data concerning someone’s sex life or sexual orientation.
4. Personal Data we collect
The type of Personal Data we collect about you will depend on our relationship with you. When you
contract with us we may request and process the following categories of personal data:
• First Name
• Last Name
• Email address
• Phone number
When you make an enquiry or submit a question, we may also process the same categories of data as
detailed above, in addition to any other personal data you provide to us.
For the purposes for which we use your personal data, please see the table below in the section
entitled ‘Purposes for which we use Personal Data and the legal bases’.
5. How we collect your Personal Data
We collect most of the Personal Data directly from you in person, by telephone, text or email and/or
via our website.
However, we may also collect your Personal Data from third parties such as:
• reputable companies who provide lead generation contact lists;
• others to whom you have provided consent;
• publicly available sources such as social media platforms;
• sub-contractors in technical, payment and delivery services;
• advertising networks;
• analytics providers; and
• search information providers..
6. Purposes for which we use personal data and the legal bases
We will only use your Personal Data when the law allows. Most commonly, we will use your Personal
Data in the following circumstances:
Where Personal Data is processed because it is necessary for the performance of a contract to which
you are a party, we will be unable to provide our services without the required information.
7. Sharing your Personal Data
We may share your information with third parties in connection with other purposes set out in this
privacy notice. These third parties may include:
• business partners, suppliers and sub-contractors who may process information on our behalf
• advertisers, social media platforms, and advertising networks
• analytics and search engine providers
• IT service providers
This site may include links to third-party websites, plug-ins, and applications. Clicking on those links or
enabling those connections may allow third parties to collect or share data about you. We do not
control these third-party websites and are not responsible for their privacy statements. When you
leave our site, we encourage you to read the privacy policy of every website you visit.
Where we are under a legal or regulatory duty to do so, we may disclose your details to the police,
regulatory bodies or legal advisors, and/or, where we consider necessary to protect the rights,
property or safety of TAG, its personnel, users or others.
8. International Transfers
Your Personal Data may be processed outside of the UK. This is because the organisations we use to
provide our service to you are based outside the UK.
We have taken appropriate steps to ensure that the Personal Data processed outside the UK has an
essentially equivalent level of protection to that guaranteed in the UK. We do this by ensuring that:
• Your Personal Data is only processed in a country which the Secretary of State has confirmed has
an adequate level of protection (an adequacy regulation) or
• We enter into an International Data Transfer Agreement (“IDTA”) with the receiving organisation
and adopt supplementary measures, where necessary. (A copy of the IDTA can be found here
international-data-transfer-agreement.pdf (ico.org.uk)
9. How long we keep your data
We will retain your Personal Data for as long as is necessary to provide you with our services and for
a reasonable period thereafter to enable us to meet our contractual and legal obligations and to deal
with complaints and claims.
At the end of the retention period, your Personal Data will be securely deleted or anonymised, for
example by aggregation with other data, so that it can be used in a non-identifiable way for statistical analysis and business planning.
10. How we protect your data
We implement appropriate technical and organisational measures to protect data against
unauthorised or unlawful processing and against accidental loss, destruction or damage.
In addition to the technical and organisational measures we have put in place, there are simple things
you can do to in order to further protect your personal information, such as:
• Never share One Time Passcodes (OTPs).
• Never enter your details after clicking on a link in an email or text message.
• Always send confidential information by encrypted email to reduce risk of interception.
• If you’re logged into any online service do not leave your computer unattended.
• Close down your internet browser once you’ve logged off.
• Never download software or let anyone log on to your computer or devices remotely, during or
after a cold call.
• You can easily identify secure websites by looking at the address in the top of your browser which
will begin https:// rather than http://..
11. Your data protection rights
TAG would like to make sure you are fully aware of your rights. We will always ensure, no matter
where you are located in the world, that we adhere to and fully respect your data protection rights.
You have the following rights if you are located in the UK or EU
In addition to the above, an individual also has the following rights:
Exercising your data protection rights:
You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights).
However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive.
Alternatively, we may refuse to comply with the request in such circumstances.
If you wish to exercise your data protection rights, please email hello@thearterialgroup.com.
12. Children’s Privacy
We do not market our products or services to children, and we do not knowingly collect Personal Data of children without parental consent, unless permitted by law. If we learn that a child has provided us
with their Personal Data without parental consent, we will securely and permanently delete it, in
accordance with applicable law.
If you are a parent or guardian and you are aware that your child has provided us with their Personal
Data without your consent, please contact us.
13. How to contact us
If you would like to exercise your statutory data protection rights, or if you have any concerns or
questions about how we handle Personal Data, please contact us using the details below:
The Arterial Group Limited
25 Eccleston Place
London
England
SW1W 9NF
Our telephone number is (0)204 511 9000 or you can email us at hello@thearterialgroup.com.
We have also appointed a Data Protection Officer (“DPO”). Our DPO is Evalian Limited and can be
contacted by using the above email or postal address.
Please send your communication clearly indicating ‘FAO the ‘Data Protection Officer’, and your
message will be passed directly to Evalian Limited for attention
Alternatively, you can email us at hello@thearterialgroup.com.
14. How To Complain
You have the right to lodge a complaint with the relevant supervisory authority, if you are concerned
about the way in which we are handling your Personal Data. The supervisory authority in the UK is the
Information Commissioner’s Office who can be contacted online at https://ico.org.uk/make-a-
complaint/ or by telephone on 0303 123 1113.
15. Changes to this privacy notice
We may update this notice (and any supplemental privacy notice), from time to time as shown by the
date at the top of this notice.